The advent of Ecommerce has changed everything. Price comparisons, 24 hours convenience, one click shopping, rapid delivery right at your doorstep and what not! Having a good product and displaying it online definitely maximizes the shopping experience. But what about the information displayed on the store which influences people to make a buying decision? Should it be displayed just in one language? Although English is a universal language, it ranks third (after Chinese and Spanish) when it comes to the most widely spoken languages.