If you are an ecommerce store owner, getting the customers to your store is a challenge in itself. And when you do get them to come to your store, you have to make sure that they surf around and find what they are looking to buy as easily as possible. Advertising and sponsored clicks are not enough if your consumers cannot find the products of their choice. As customers have specific requirements and less time, they need an intelligent and robust magento search tool. The tool should be such that it can provide better user experience, enhanced conversion and refined search that offers results according to the search habits of the customer.